Häagen-Dazs Christmas Campaign
I led the creative direction for the "掌心玫瑰" (Palm-Sized Rose) ice cream cake photoshoot. Inspired by the cake's elegant rose shape and delicate flavors, the visuals were crafted to evoke a sense of festive romance and refined indulgence. The imagery highlights the cake as a perfect holiday gift, blending Häagen-Dazs' signature luxury with seasonal warmth.
