LG Gram “Inspiration Museum” Campaign
For the LG Gram collaboration featured on Vogue Taiwan, I led the creative direction for a photoshoot with Tokyo-based visual artist Jyunccihli. Drawing on the intersection of technology and art, the shoot places the artist in an immersive “studio art room” setting—where she engages with an LG Gram laptop, Smart Monitor 4K display, and CineBeam projector.
Against minimalist, cooler-toned backdrops illuminated by projected artwork, the imagery conveys a sense of artistic exploration and creative freedom. My goal was to illustrate how LG products seamlessly integrate into the artist's workflow, transforming her personal space into an “inspiration museum”—evoking both behind-the-scenes intimacy and futuristic studio ambiance.
Photographs by Johnny Lu
