The Estée Lauder Companies’ Breast Cancer Campaign
My design goal has always been to create something meaningful that serves the public and raises awareness. Vogue Taiwan partnered with Estée Lauder to promote breast cancer awareness through a series of campaigns involving public interaction with pink ribbon stickers, social media hashtags, and a breast cancer-themed fashion show. I designed various creative elements, including the pink ribbon sticker, a photo board, and the fashion show invitation, aligning the visuals with the campaign’s message of hope and awareness.