Beyond Youth Activating Essence
I led the creative direction for Beyond Youth’s Youth Activating Essence campaign, crafting a visual narrative of luminosity and renewal. Set against deep green hues and fluid water elements, the imagery evokes a fresh, dewy glow—mirroring the skin’s natural vitality. Soft lighting and reflective textures enhance the feeling of hydration and radiance, creating a sophisticated yet effortless aesthetic.
Beyond Youth - Activating Mask
Beyond Youth’s Youth Activating Mask, I developed the creative direction to reflect a sense of purity, renewal, and self-care. The photoshoot highlights the product’s lightweight, hydrating formula through soft lighting, natural tones, and a serene home-spa ambiance. The visual storytelling emphasizes the ritual of skincare, capturing the essence of effortless beauty and deep rejuvenation.
