Beyond Youth Activating Essence
I led the creative direction for Beyond Youth’s Youth Activating Essence campaign, crafting a visual narrative of luminosity and renewal. Set against deep green hues and fluid water elements, the imagery evokes a fresh, dewy glow—mirroring the skin’s natural vitality. Soft lighting and reflective textures enhance the feeling of hydration and radiance, creating a sophisticated yet effortless aesthetic.
Beyond Youth - Activating Mask
Beyond Youth’s Youth Activating Mask, I developed the creative direction to reflect a sense of purity, renewal, and self-care. The photoshoot highlights the product’s lightweight, hydrating formula through soft lighting, natural tones, and a serene home-spa ambiance. The visual storytelling emphasizes the ritual of skincare, capturing the essence of effortless beauty and deep rejuvenation.
Beyond Youth Activating Cleanser
For Beyond Youth’s third campaign, I led the creative direction for the launch of their Youth Activating Cleanser. Departing from the warmer tones of previous campaigns, I introduced a cooler color palette and incorporated plant elements to evoke clarity, freshness, and a grounded sense of renewal. This new visual approach highlights the product’s purifying essence while continuing to reflect the brand’s modern and calming aesthetic.
